Tina
11-30-2007, 07:00 AM
7 Steps to Easily Increase More Sales - Step 3
by Tina Valiedi
http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com)
Ever wonder which technique or method you should use to generate more sales? The internet provides an unlimited source of advice from many savvy marketers. Many of them contradictory. How do you know which one will work for you?
Big mistake many internet website owner make is they just apply the "latest" how to or try me method thinking they will produce the same results. Hey perhaps it will or maybe it will reduce your current figures.
Only one thing can answer those questions... you need to test and track. Step two covered how to set up your split test and what to track. Now let's discuss what to test and track.
Step 3 - What To Test For Better Conversion
Your website sales copy contains many elements you can test... sometimes an overwhelming amount. You can even test multiple elements at once. But let's keep this simple and start with testing the most important critical element of your web site copy... The headline.
1. The Headline
Your headline needs to pull in your potential prospect to read your copy. If the headline doesn't work, you can forget about them reading the rest. They will click their mouse button and head off to another site. Sometimes changing just one word can increase sales exponentially. It can also create the opposite effect. If you test nothing else but headlines, you'll pull way ahead of your competition.
2. Pricing
Should you charge more or less for your product or service? Often the higher price will out sell the lower. But testing is the only way to find out. When launching a new product, a split test can show you how much your market will spend.
3. Graphics on Your Site
Should you put a fancy header graphic on your web sale site or not. Run a test of your sales copy... one without and one with the graphic.
A list of sales copy elements to test...Guarantee, Payment plan options, Pop ups, Sales copy length, Bullets, Thank you page, Order page, Bonus offers etc.
This is a partial list...the most critical is still the headline. Your testing should start there. Change one word, change the color of the words or of selected words. Try two different headlines or different fonts. The formula from Step 2 will help you find your conversion rates for each variable tested. http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com/).
Two common question asked about Step 2 are: "My site has very low traffic, should I still test?" and "With a lower traffic site won't the results be skewed if you don't use 50 actions?"
These are important questions...Yes you want to split test even the low traffic sites. It's important to test these types of sites to make the most of the traffic that's there.
Step 4 will cover testing secrets for lower traffic sites including how to read and interpret your test results.
Tina Valiedi is a contributing editor and author for MP Strategies Firm providing super targeted web traffic to internet businesses. Find more advertising article at http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com/)
by Tina Valiedi
http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com)
Ever wonder which technique or method you should use to generate more sales? The internet provides an unlimited source of advice from many savvy marketers. Many of them contradictory. How do you know which one will work for you?
Big mistake many internet website owner make is they just apply the "latest" how to or try me method thinking they will produce the same results. Hey perhaps it will or maybe it will reduce your current figures.
Only one thing can answer those questions... you need to test and track. Step two covered how to set up your split test and what to track. Now let's discuss what to test and track.
Step 3 - What To Test For Better Conversion
Your website sales copy contains many elements you can test... sometimes an overwhelming amount. You can even test multiple elements at once. But let's keep this simple and start with testing the most important critical element of your web site copy... The headline.
1. The Headline
Your headline needs to pull in your potential prospect to read your copy. If the headline doesn't work, you can forget about them reading the rest. They will click their mouse button and head off to another site. Sometimes changing just one word can increase sales exponentially. It can also create the opposite effect. If you test nothing else but headlines, you'll pull way ahead of your competition.
2. Pricing
Should you charge more or less for your product or service? Often the higher price will out sell the lower. But testing is the only way to find out. When launching a new product, a split test can show you how much your market will spend.
3. Graphics on Your Site
Should you put a fancy header graphic on your web sale site or not. Run a test of your sales copy... one without and one with the graphic.
A list of sales copy elements to test...Guarantee, Payment plan options, Pop ups, Sales copy length, Bullets, Thank you page, Order page, Bonus offers etc.
This is a partial list...the most critical is still the headline. Your testing should start there. Change one word, change the color of the words or of selected words. Try two different headlines or different fonts. The formula from Step 2 will help you find your conversion rates for each variable tested. http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com/).
Two common question asked about Step 2 are: "My site has very low traffic, should I still test?" and "With a lower traffic site won't the results be skewed if you don't use 50 actions?"
These are important questions...Yes you want to split test even the low traffic sites. It's important to test these types of sites to make the most of the traffic that's there.
Step 4 will cover testing secrets for lower traffic sites including how to read and interpret your test results.
Tina Valiedi is a contributing editor and author for MP Strategies Firm providing super targeted web traffic to internet businesses. Find more advertising article at http://www.mpstrategiesfirm.com (http://www.mpstrategiesfirm.com/)