Identifying your Niche Market
by Desmond Mantor
http://www.havetraffic.com

The Internet comprises of a whole lot of little niches that cater to the tastes and desires of everyone like you and me. Internet marketing is different from traditional media because it aims at converting members of any niche into potential customers. It uses search engine optimized websites and ezine advertising to make sure that you get the maximum out of each dollar you spend on advertising. That is why it is most important to define your niche market before you select the right marketing strategy to advertise your  product or service.

For instance, if you want to sell a new method of making coffee, which will help the customers get more caffeine out of every bean, you need to decide who your customers would be. You cannot presume that all coffee drinkers will form your niche market. You must know the socio-economic level at which your potential customers unite. Of course, those who will be interested in getting more caffeine from their coffee will belong to lower or middle income groups because they value every penny and they need more energy. Unless you consider these vital issues you would be wasting money if you buy ad space in ezines dedicated to gourmet coffees. Thus, it pays to know the socioeconomic relationship between potential customers and what motivates them. It is easy to sell your product when you know how your customers think.

There are hundreds, if not thousands, of websites out there trying to sell coffee to people.  So how do you anticipate capturing their attention when they have so many other people offering essentially the same product already vying for that attention?  Now if you already know what links your customers on the socioeconomic level, you should know whether a campaign filled with flashy graphics and attention grabbing text will work best or whether a scholarly explanation of your product would be more effective.  No matter the approach, you must get their attention!

Finally, why should any customer believe that you are selling something that is unique?  Is your coffee actually better than the rest or is it just another brand among a sea of brands?  If so, you have a true competitive advantage over your competition and should use that as a focal point of your Internet marketing campaign.  If not, you better have some neat bells and whistles and be prepared to yell louder than your colleagues.

Internet marketing is the most effective way of targeting niche markets to send customers to your website, provided you can define your niche market first. You have to employ the appropriate marketing strategy for which you must know the socioeconomic links of your customers. You have to grab their attention by convincing them that your product or service is truly unique. Having done your homework well, you can hope to capture customers and the profits that come with them with your Internet marketing campaign far more effectively than any other means of advertising.

Desmond Mantor is the Sales and Marketing Director of Have Traffic which offers highly qualified traffic for commercial websites. Have Traffic's unique system of pre-qualifying visitors has proven, in independent tests, more effective than pay per click traffic. Please visit http://www.havetraffic.com to learn more about double qualified traffic