Word of Mouth Advertising
by Scott F. Geld
http://www.marketingblaster.com

Every time a new product or service is launched it is talked about. This interest that is created around a product is a kind of advertising- we could call it Viral Marketing. Word of mouth advertising can be effectively propagated firstly if the product has the potential to spread and if an interest can be generated around it. This word of mouth publicity then needs to continue holding and increasing market attention, like a virus, till it has ensured the product's presence in the market.

Like all marketing campaigns, viral marketing also needs good strategy and planning. You should include the aspect of word of mouth marketing in your marketing strategy. The most important part of viral marketing planning is to make sure that the product is used, talked about and recommended to others by the customer. Take this as an important part as your campaign. The rest of the product launch can be carried out according to the marketing plan you have decided on.

Using unusual (for you) and alternative channels to market and promote your product or service is an easy way to get attention. If you are a web company, using offline promotions is more likely to get noticed simply because it is not your usual way of doing things. But will it spread through word of mouth? The best way to get the virus to spread is by making it easy for customers to tell their friends about you.

Another novel option is to set up a message board, a lounge or an online forum where people can talk about your product. Referrals and awards associated with these are good campaign pointers. Free memberships, bonus, rebates are freebies that can be associated with referrals. Adding a tag line akin to the one used by Hotmail earlier to advertise their products by compelling customers to read the email signature is also a good option.

This way, consumers don't have to work hard to be rewarded, and you product is guaranteed to be spread around the marketplace by word of mouth. A fine example of how viral marketing is used is in the advertising of new feature films. While a initial bout of advertising ins undertake, the creators will often count on the viral marketing kicking in as people who see the film tell others about it.

Scott F. Geld is the proprietor and supervisor of Marketing Blaster, Inc., a pay-per-click traffic source that continually beats the major search engines in conversion ratio and ROI. To find more information please visit: http://www.marketingblaster.com