Dealing with the Discerning Customer
by Scott F. Geld
http://www.marketingblaster.com

Customers do not trust marketing anymore. They are suspicious and often feel angry and harassed by many marketing techniques. Many customers always feel they are about to be "scammed" or tricked in some way. Others just feel that advertising and marketing techniques are annoying and they tend to toss them without a second thought.

This negative mind set is a real barrier for those who are trying to develop persuasive and effective marketing plans. Grabbing someone's attention is a hard task, particularly when there are so many others trying to do the very same thing. Standing out from an ever increasing crowd is a real challenge for any marketer.

People now have a huge amount of knowledge and information available to them. They can check prices online and gather information on all sorts of products; they do not have to choose yours.

Bearing this in mind, it is important that you offer the customer what they want. They want to be able to trust you and to know what it is you offer them that is superior to your competitors.

Of course, a potential customer must have sufficient information on your product to be able to make a decision, but they must also feel a sense of need. Not only do you have to appeal to their common sense but also to their emotional side.

Most customers will also be interested in your after-sales  service BEFORE they have purchased anything. They will want to know what you will do if they have a problem. In short, they want to know that they can trust you to be polite, helpful and friendly even after they have purchased your product.

Making a potential customer feel important and special is the first step to marketing success. Train all sales people to provide accurate and user-friendly information, but also to show that they care. Remember a customer will soon walk away if they feel that you won't deal with them as an individual.


Scott F. Geld is the Site Manager of Marketing Blaster, Inc, a pay-per-click traffic source that continually out performs the other major search engines in conversion ratio and ROI. Find it for yourself at: www.marketingblaster.com