Let Your Customers Select You
by Scott F. Geld
http://www.marketingblaster.com

Almost a complete opposite to direct marketing, welcome marketing (or opt-in as it is often called) is where people have actually asked to be part of your marketing campaign. This is a relatively new, but highly effective marketing method.

With opt-in marketing, people can sign up for advertisements, newsletters and more on topics that they enjoy or are interested in. Tons of wasted money, time and effort goes on emails and direct mail letters sent to people that are not interested in your product.

With opt-in marketing or consensual marketing, you know that you are marketing to people who are interested in your product or the topic of your product. This makes your effort at marketing more worth it.

Another great benefit is that your customers can actually ask you for the information that they want to receive. A lot of marketing material is unnecessary or unwanted. By being directly linked to your customers you can make sure that you tell them exactly what they want to hear.

The biggest way that opt-in marketing helps you sell is that you can get in touch with your customer and find out what they really want, and don't want. Most people admit that they get tons of junk mail every day and spam emails that are irrelevant or even outrageous. For example, when a male gets emails for breast enlargement pills. Your customer feels like you do not know them or their needs at all.

Opt-in marketing is particularly useful online. This way customers can receive information directly to their home.

Customers are becoming very standoffish when it comes to marketing. This is most likely due to the overwhelming amounts of marketing that bombard us from everywhere. Not only are their advertisements and commercial everywhere, we also have telemarketers calling us, spam emails, pop up ads on the internet and even advertisements via FAX. This is annoying and sometimes marketers seem outright predatory.

Scott F. Geld is the Manager in Charge of Marketing Blaster Inc, a pay-per-click traffic source that beats time and time again, the major search engines in ROI and Conversion Ratios. Find out for yourself at: http://www.marketingblaster.com