7 Steps To Generating More Sales - Step Two
by Tina Valiedi
http://www.mpstrategiesfirm.com

You discovered in step one the 4 ways to increase sales. But only one of them gave the best results. The second way required less effort and investment by increase your conversion rate. http://www.mpstrategiesfirm/articles.

What good is traffic if you can't get them to convert or take some kind of action? A low conversion rate requires many visitors before someone buys. Taking the effort to increase your conversion rate means spending less money and time to acquire new customers.

What do you need to do to up your conversion rate? The answers lie within the remaining steps, so let us go to step 2.

Step 2 : This Marketing Method Makes All the Difference

Every successful marketer uses this method and they consider it critical to their business. Amazingly they don't keep it a secret... most of us choose to ignore it without realizing the value and difference it makes.

"You need to run a split test... Simple fact... you can't improve something if you don't know what to improve. Let me ask you... do want to increase your sales with less effort?

The cost to run a split test borders on zilch. It takes two things you can use over and over again. An tracking program and a split test script. Now most shopping carts combine these two elements in their features. How important do I feel about split testing... we give subscribers to our "Traffic to Sales" ezine a thank you split test script.

Think about this... if you did a split test and made changes based on the results. Those changes double your sales or even increased them by 1% ...wouldn't that excite you?

Splitting Is The Easiest Way To Begin Increasing Conversion Rates.

Simple Conversion Rate Formula...
X divided by Y multiply by 100 = %
Y represent the number of people who took action X
represents the total number of people

Let's put this real life terms...
Joe owns Joe's Java Coffee Shop. He knows he could increase the bottom line if he could sell more double mochas. Every morning 100 people (X) purchase coffee. 20 (Y) of them buy a double mocha. 20 divided by 100 =.20 multiply by 100 = 20%. Joe's conversion rate for double mocha is 20%. Now if Joe wants to double the conversion rate he needs to sell 20 more mochas.

You want to do the same to determine your conversion rate. To get the most accurate numbers, you'll need a large sampling. A 1000 "unique visitors" is a commonly used number. Don't use hits, page views, etc. A "unique visitor" represents that one person who is your potential customer. They may buy more than one product but still only one person.

To drive those numbers to your site fast, use a Pay-Per-Click campaign. That's why so many Internet marketers use it. While you look for your base number, something else happens... the control element of the split test is being set up.

Beginning Your Own Split Test

1. Two versions The control (the web page copy used to obtain your base number) and a variation of the control.

2. Your split test script needs to split traffic fairly between the control and the variation.

3. You need to know the action of each split to determine what version got the action. The ad tracking program should take care of this.

4. Accurate results come with a large sample size. Typically 50 actions results in enough data being captured over time to produce significant results.

5. Patience A split takes time depending on the amount of traffic you receive and what type of action you want visitors to take.

Now you're ready to begin your split test. What will you test? I'll cover that in our next installment with Step 3.

Tina Valiedi, VP of Marketing for MP Strategies Firm, produced an easy 3 step pay-per-click system that continually beats the major search engines in ROI and Conversion Ratios by at least 1.5% resulting in more sales for your business. Sign up for her ezine "Traffic to Sales at: http://www.mpstrategiesfirm.com